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Client
Client
Richard Orlinski
Richard Orlinski
Summary
Summary
Designing a digital experience that translates the scale and energy of physical art into an online storefront.
Designing a digital experience that translates the scale and energy of physical art into an online storefront.
Problem Statement
Problem Statement
Physical artwork often loses its presence online, feeling flat and commoditized in standard e-commerce layouts.
Physical artwork often loses its presence online, feeling flat and commoditized in standard e-commerce layouts.
Role
Role
UX Design , UI Design, Visual Design
UX Design , UI Design, Visual Design
About
About
Approach
Approach
About
Multiple landing page variations were developed, each testing different creative directions. The focus was on bold experimentation—finding the balance between striking visual presence and functional digital experience. Each iteration pushed boundaries, questioning how digital interfaces could match the intensity of the physical work.
Multiple landing page variations were developed, each testing different creative directions. The focus was on bold experimentation—finding the balance between striking visual presence and functional digital experience. Each iteration pushed boundaries, questioning how digital interfaces could match the intensity of the physical work.
About
Design Decision
Design Decision
Explored multiple landing concepts to balance bold visual impact with usability and clarity.
Explored multiple landing concepts to balance bold visual impact with usability and clarity.
About
Challenge
Challenge
About
The goal was singular: translate Orlinski's unmistakable aesthetic into a web experience that didn't dilute its power. This meant rethinking conventional e-commerce patterns and exploring how digital space could enhance, not just display, the work.
The goal was singular: translate Orlinski's unmistakable aesthetic into a web experience that didn't dilute its power. This meant rethinking conventional e-commerce patterns and exploring how digital space could enhance, not just display, the work.
About
About
Design Decision
Design Decision
Reduced conventional e-commerce UI patterns to prevent the artwork from feeling catalogued or commoditized.
Reduced conventional e-commerce UI patterns to prevent the artwork from feeling catalogued or commoditized.
About
Outcome
Outcome
About
While communication challenges ultimately shifted the project's direction, the exploration process proved invaluable. The work sharpened an approach to creative risk-taking and demonstrated how digital experiences can open new avenues for audience engagement with contemporary art.
While communication challenges ultimately shifted the project's direction, the exploration process proved invaluable. The work sharpened an approach to creative risk-taking and demonstrated how digital experiences can open new avenues for audience engagement with contemporary art.
About
Design Decision
Design Decision
Used generous spacing and minimal UI to create a gallery-like experience that prioritizes emotional engagement.
Used generous spacing and minimal UI to create a gallery-like experience that prioritizes emotional engagement.
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