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Client
Client
Ripple INC
Ripple INC
Summary
Summary
Designed a concept for Ripple INC’s mainframe website, focused on presenting a complex enterprise offering through a clear, structured, and modern digital experience.
Designed a concept for Ripple INC’s mainframe website, focused on presenting a complex enterprise offering through a clear, structured, and modern digital experience.
Problem Statement
Problem Statement
Enterprise platforms often communicate complexity poorly, resulting in dense layouts that overwhelm users and dilute the product’s perceived value.
Enterprise platforms often communicate complexity poorly, resulting in dense layouts that overwhelm users and dilute the product’s perceived value.
Role
Role
UX Design , UI Design, Visual Design
UX Design , UI Design, Visual Design
About
About
Approach
Approach
About
The concept focused on clarity and hierarchy. Content was structured to surface key information early while allowing deeper exploration without friction. Visual restraint was used to maintain credibility while modernizing the experience.
The concept focused on clarity and hierarchy. Content was structured to surface key information early while allowing deeper exploration without friction. Visual restraint was used to maintain credibility while modernizing the experience.
About
Design Decision
Design Decision
Clear content hierarchy and spacing were used to reduce cognitive load and support fast scanning.
Clear content hierarchy and spacing were used to reduce cognitive load and support fast scanning.
About
Challenge
Challenge
About
The primary challenge was translating a highly technical product into an experience that feels accessible without losing authority. The design needed to feel modern while remaining enterprise-ready.
The primary challenge was translating a highly technical product into an experience that feels accessible without losing authority. The design needed to feel modern while remaining enterprise-ready.
About
Design Decision
Design Decision
Established enterprise patterns were refined rather than replaced to preserve trust and familiarity.
Established enterprise patterns were refined rather than replaced to preserve trust and familiarity.
About
Outcome
Outcome
About
A clean, structured website concept that presents Ripple INC as confident, credible, and forward-thinking—making complex systems easier to understand at a glance.
A clean, structured website concept that presents Ripple INC as confident, credible, and forward-thinking—making complex systems easier to understand at a glance.
About
Design Decision
Design Decision
Simplified layouts and consistent visual rhythm were used to reinforce clarity across sections.
Simplified layouts and consistent visual rhythm were used to reinforce clarity across sections.
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